I was brought on to design a series of about 26 custom DOOH billboards and one 46' x 79' vinyl print billboard displayed across the country from NY to LA, Chicago, Atlanta and Miami. This campaign served as an introduction to Coco Gauff's partnership with Naked Juice.
During asset creation, I had the idea to incorporate Naked Juice's leaf logo into an action shot of Coco's shadow. This design concept became a favorite among Coco's team and the folks at Tropicana—we were ultimately tasked with finding ways to incorporate it into more of the remaining assets.
