Scenario App
I was brought on board to create a light brand identity refresh for the role play app, Scenario. After a few meetings going over Scenarios new brand and identity goals, I created an abstract visual concept that revolves around situational pathways, neural network and human connection. The minimal shapes and lines represent humans navigating different life situations, forging a new path in an energetic and confident manner. This identity concept helped influence their new logo, which was created in-house.
I applied this visual direction to the app's landing page, app store screen designs and designed templated social assets. All design assets were built within Figma for easy use and application for their team.
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