
Cointreau: Make it a Double
Vox Media’s Vulture and Cointreau teamed up to produce a Make It A Double Movie Night Events along with Custom Video series featuring one comedic talent and one mixologist — our double act. Our movie night, custom series, cheeky recipes and talent casting corresponded to movie tropes we all know and love. For one of our quickest experiential timelines to date, I led the charge in art direction and design to create assets across print, digital and video to be featured for the experiential, articles, film components of this campaign.

Roles
Creative Direction: Laura Delarato
Art Direction: Lauren O’Connell
Design and Motion: Lauren O’Connell, Courtney Wells, Louis Hamwey, Faye Kahn
Post Supervisor: Skylar Wesby
Producer/Writers: Laura Delarato, Helen Murphy
Experiential Team: Colbern Uhl, Elysa Briggs, Nicole Gianni
Video Production Company: Starr Media
Experiential Collateral
Cinesend landing page designs
Intro and outro slides for the streamed movie night events



Creative Development
The title design is inspired by risograph prints and the beautiful layered texture they create. The title design, along with the overall color scheme of the series is a nod to the playful/romantic aesthetic that the rom-com genre embodies.

Mood board
