I had the opportunity to give a brand refresh (logo design, color story, visual direction and a light design system) for the Hey Laura newsletter. We landed on a direction that leverages stylized type and soft, defocused imagery in a way that evokes a feeling of intimacy and openness with the audience.
Hey Laura is a newsletter that combines essays, thoughts, and reviews about beautiful things and experiences, from a person who was told her whole life she wasn’t. It celebrates believing you deserve good pleasure, beauty, sensuality, pasta and love. Re-launching soon, with a fun new look: subscribe here!
